the first thing I did when starting the project before starting production of the advert was researching into the client, Mind. researching into Mind, who they were, what they did and where they are based/work from. I then researched into Mind's own advertisements to see how they made their adverts and how they spread awareness of what they do so I can get a better idea of what format and style they make their adverts and make my adverts more like the ones they make or at least an advert they would be happy with. Next I researched into my target audience so I can make my advert suitable to my audience so I know how old my audience is and what their interests are, how often they smile and how often they're stressed and what they do to feel less stressed after the target audience research and client research, I made a rationale/pitch, this is to present my advert to a group of people to see what they think of my advert and potentially get my advert greenlit so I can go ah...
