Canon Journeys Evaluation

 I am pleased with my work for canon campaign as I have made the image for the journeys campaign advert eye-catching while making the canon logo and the slogan stand out while not being too overpowering to the point where it takes the focus away from the image itself, I like how i took the image so its dark but also light with the sunset and the car lights, it also matches with the target audience as it signifies nightlife which is a lot about what the target audience would be interested in. I also like the Slogan i used 'timeless journeys' it mentions the campaign journeys and shows that journeys can happen at anytime matching with the target audience as well as expanding the audience.

I could improved my work by experimenting more with different images, colours and different techniques in photoshop, i could have experimented more with ideas or maybe font types for the slogan

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