Audience Profile

 an audience profile is the process of getting customers/audiences data and segmenting them into groups with similar behaviours with the objective of knowing your audience better to create personalised campaigns and increase results.

my ideal audience would be from the ages of 12 and over as mental health is known about more from these ages and these ages are more likely to feel the impact of mental health or know someone whos suffers from the impact of poor mental health

social grade, my audience will be in the social grades D and E, social grade D is 16-18 years old or above who are either working or in education, social grade E is ages 12 and above, it is those who are either in mandatory education or those claiming pension

these ages or more likely to be watching tv or on other types of modern media, that's the reason I've decided to make my advert in this format, that way it will gain more attention and reach my target audience easier. my audience profile has shown that my advert will have to be shown more on social media or youtube given the interests of the audience of the target social grades today